Tool comparison · October 2026
Citro vs. Otterly.AI
Otterly.AI and Citro both show whether AI assistants recommend your brand, but they answer different questions. Otterly tracks a set of prompts every day and charts how often you are mentioned. Citro asks five assistants the questions your buyers ask, shows who gets named instead of you and which sites those answers read, checks your own site, and gives you a 90-day plan. Here is how they compare, including where Otterly is the better pick.
Best for finding out why you are missing
Option 1
Citro
Buyer questions across ChatGPT, Perplexity, Gemini, Claude and Grok, a check of your site, and a 90-day plan. All five assistants included.
$119 /month · 7-day free trial
Option 2
Otterly.AI
Daily prompt tracking with brand mentions and cited sources. The lowest entry price in the category.
$29 /month · 15 prompts
Feature comparison
| Feature | Citro | Otterly.AI |
|---|
| Starting price | $119/mo, 7-day free trial. Free check with no card. | $29/mo Lite (15 prompts). Standard is $189/mo for 100 prompts. |
| AI assistants included | ChatGPT, Perplexity, Gemini, Claude, Grok | ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot |
| Gemini and Claude | Included | Paid add-ons on every plan |
| Google AI Overviews and Copilot | Not covered | Included |
| Where the questions come from | Buyer personas built for your business, with questions you can edit | Prompts you choose, with prompt research to suggest them |
| How often it runs | On demand, unlimited re-runs | Daily, automatically |
| Competitors | Every competitor named in each answer, ranked by how often they appear | Competitors tracked alongside your brand |
| Sources the AI read | Listed for every answer | Cited domains and URLs by engine and prompt |
| Check of your own site | llms.txt, AI crawler access, sitemap, schema markup and key page types | GEO audit: crawlability and content checks per URL |
| Action plan | 90-day plan, each item checked against your live site | Audit findings per page; no sequenced plan |
| Best for | Small teams that are not showing up and need to know why | Teams that already appear and want a daily chart of mentions |
Otterly.AI prices and features are from its published pricing and independent reviews as of October 2026. Prices change, so confirm on otterly.ai before you buy.
Where Otterly.AI is the better choice
- You want a daily chart. Otterly runs your prompts every day on its own. Citro runs when you ask it to.
- Google AI Overviews and Copilot matter to you. Both are in Otterly's base plan. Citro does not cover them.
- You need the lowest entry price. At $29 a month, Otterly Lite is the cheapest way to start tracking.
- You track hundreds of prompts. Otterly's higher tiers are built for large prompt sets and agencies running many clients.
Where Citro is the better choice
- You are not showing up at all. A chart of zero mentions does not tell you what to do. Citro shows who AI names instead of you, which sites those answers read, and what to change, in order.
- You want Claude and Grok without add-ons. All five assistants run on every Citro audit at one price. On Otterly, Gemini and Claude cost extra and Grok is not listed.
- You want the questions your buyers ask, not keywords. Citro builds personas for your market and writes the questions they would ask. You can edit both.
- You have no SEO analyst. The plan is written for a small team: specific pages to build or update, sites to get listed on, and what to fix on your own site, with nothing recommended that your site already has.
Using both
The two tools don't exclude each other. Some teams keep a daily tracker running and use Citro once a month to find out why the numbers look the way they do and to set the next 90 days of work. If you are choosing one and you are not yet appearing in AI answers, start with the diagnosis. If you already appear and want to watch the trend every day, start with tracking.
The bottom line
Otterly.AI is a solid, low-cost tracker. Citro is the audit you run when tracking shows a problem, or before you start tracking at all: five assistants, your buyers' questions, a check of your site, and a 90-day plan.
Not sure where you stand? The free check takes about a minute and needs no card.
Run the free check
Common questions
Is Citro cheaper than Otterly.AI?
No. Otterly.AI starts at $29 a month for 15 prompts on four engines. Citro is $119 a month and includes all five assistants (ChatGPT, Perplexity, Gemini, Claude and Grok), unlimited re-runs and a 90-day plan. If you would add Gemini and Claude to an Otterly plan, compare the total.
Does Citro track my brand every day like Otterly.AI?
No. Citro runs on demand, as often as you like, and keeps your score history so you can see it move. If you need automatic daily tracking, Otterly.AI does that.
Does Otterly.AI include Claude and Gemini?
As of October 2026, Gemini, Google AI Mode and Claude are paid add-ons on every Otterly.AI plan. Its base plans include ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot.
Can I try Citro for free?
Yes. The
free check needs no card and asks ChatGPT and Gemini three buyer questions with live web search. The full audit has a 7-day free trial.