Both tools help companies understand their Citro visibility. But Profound moved upmarket in 2026 — custom pricing, sales process, $2,000+/month minimums. If you're a B2B company that needs answers without a procurement cycle, here's what you need to know.
| Feature | Citro | Profound |
|---|---|---|
| Starting price | $97 one-time | $2,000+/month |
| Self-serve (no sales call) | ✓ | ✗ |
| Results without a contract | ✓ | ✗ |
| Delivery time | ~15 minutes | Varies / ongoing |
| Synthetic buyer persona simulation | ✓ | ✓ |
| AI platforms tested | 7 platforms | Multiple (varies) |
| Competitor visibility comparison | ✓ | ✓ |
| Monthly monitoring | $119/mo (Professional) | ✓ (enterprise) |
| Money-back guarantee | ✓ Full refund | ✗ |
| Procurement / legal required | No | Yes |
| Best for | B2B teams that need answers now | Enterprise with dedicated AI teams |
Profound launched as a self-serve AI analytics tool and built a strong early following. In 2026, they repositioned as an enterprise platform — removing transparent pricing from their site, requiring sales discovery calls, and targeting companies with dedicated AI teams and six-figure budgets.
This is a legitimate strategic move for them. But it means Profound is no longer a viable option for most B2B companies that need to understand their AI visibility without a procurement cycle, a legal review, or a multi-month onboarding process.
Citro was built for exactly that gap. You enter your business details, pay $97, and have a full Citro report in your inbox within 15 minutes. No call required.
If your company has a dedicated AI marketing team, a budget for enterprise SaaS, and needs continuous monitoring with custom reporting integrations, Profound's depth is worth the investment and the process. Their platform is genuinely powerful for the use case it's designed for.
But if you're a VP of Marketing at a mid-size company trying to answer the question "Are we showing up when AI buyers research our category?" — you don't need an enterprise platform. You need an answer, fast.
Profound is an excellent tool for enterprise teams that have the budget and the process to support it. If that's you, it's worth evaluating. If you need AI visibility data without a sales cycle, Citro is the only credible self-serve option in the market.
$97. Results in 15 minutes. Full refund if it's not actionable.
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