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Citro FAQ
Answers about how Citro works, what it costs, and how it compares with other AI visibility tools.
About Citro
What is Citro?
Citro is an AI visibility audit. It asks ChatGPT, Perplexity, Google Gemini, Claude and Grok the questions your buyers ask, shows whether they recommend your business or your competitors, lists the sites each answer read, checks your own site, and gives you a 90-day plan to get recommended.
Who is Citro for?
Small and mid-sized businesses with small marketing teams, plus the founders and agencies who support them. You don't need an SEO analyst to use it or to act on the plan.
Who makes Citro?
Citro is built by RootPartners, a go-to-market consulting firm.
How the audit works
How does a Citro audit work?
You enter your website. Citro profiles your business, builds buyer personas for your market and writes the questions they would ask AI. You can edit both. It then asks those questions on all five assistants, scores where you appear against your competitors, checks your site, and writes your plan. Results take under five minutes.
Are the AI answers real or simulated?
Real. Every question is sent live to each assistant with web search turned on, so the answers reflect what each one finds today. If an assistant doesn't answer, that question is left out of the score rather than guessed.
Which AI assistants does Citro test?
ChatGPT, Perplexity, Google Gemini, Claude and Grok, on every run. Citro does not currently cover Google AI Overviews or Microsoft Copilot.
How is the Citro Score calculated?
Each unbranded buyer question is scored by how prominently you are recommended: high counts 100, medium 50, low 25 and not named 0. The Citro Score is the average across those questions. Questions that name your brand are reported separately and don't count toward the score.
What does the site check look at?
Your llms.txt, whether robots.txt lets AI crawlers in, your XML sitemap, the schema markup on a sample of pages, and whether you have comparison, FAQ and case study pages. The plan never recommends something the check found already in place.
Does Citro track my visibility every day?
No. Citro runs on demand, as often as you like on paid plans, and keeps your score history so you can see it change. If you need automatic daily tracking, a tracker like Otterly.AI or Peec AI does that.
How long until my score improves?
It depends on the fixes. AI assistants that search the web can pick up a new page or listing once it is indexed, often within weeks. Re-run Citro every few weeks to see what moved. We don't promise a score, and the 90-day projection in each report is an estimate.
Pricing and trial
How much does Citro cost?
Professional is $119 a month for one company, with unlimited re-runs. Enterprise is $299 a month for up to 10 companies or brands. Both are billed monthly and you can cancel anytime. See
plans and pricing.
How does the free trial work?
Professional starts with a 7-day free trial. You add a card but aren't charged until day 8, and you can cancel before then from your dashboard.
Is there a free option?
Yes. The
free check asks ChatGPT and Google Gemini three buyer questions with live web search and shows whether they recommend you, who they name instead, and which sites they read. It takes about a minute and needs no card.
What if the report isn't useful?
Email us within 7 days of delivery and we'll refund you in full.
Compared with other tools
How is Citro different from Otterly.AI, Peec AI or Profound?
Those tools are trackers: they run a set of prompts on a schedule and chart how often you are mentioned. Citro is an audit: it shows why competitors are recommended instead of you and what to change. See
Citro vs Otterly.AI,
Citro vs Peec AI and
Citro vs Profound.
What are the best AI visibility tools?
Support
See whether AI recommends you
The free check takes about a minute and needs no card.
Run the free check